Who Cares about your company?

27-year-old HR manager Julia in London does. But what about the 45-year-old business owner Jean-François in Toulouse? Or 19-year-old student Iñigo in Bilbao? More importantly, should they care about you, and you about them? Those are the questions we answer. Trends are great, but authenticity is better. We are alexismediaco, multilingual narrative experts.

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The Founder

Henry Taylor-Gill

Born and raised in Paris, and with over a decade split between working in the UK, Spain and Germany, I have native level linguistic and cultural competence in three languages, and working knowledge of German as well. After training a variety of clients across German and Spanish companies, and employees from a wide range of countries, it has made understand some of the problems companies can have with their narrative and authentic communication. It's often not the individual content that needs addressing, crucially it's the overall story and narrative framework. The story is never the same twice — even when the facts are.

I have worked with investment banks in Berlin and appeared on Spanish media and TV shows as a football pundit, taught executives at German companies and learnt about their processes. My life experience has made me who I am and given me the insight I have that I believe can be invaluable to businesses looking to tell their story and connect with potential customers.

Are you a company who wants a new story to tell, or feels like who you are isn't resonating with your customers? Are you looking to expand into Europe and want to make sure your message and product shine bright? Are you looking to grow your customer base while staying true to your company's ethos? alexismediaco could be a great fit.

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English

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French

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Spanish

The Problem

Content ≠ Context

Context is king, but it's often forgotten and misunderstood. The opportunities are infinite, but rarely seen, especially when the cultural background is lacking. And without context, there's no narrative. At alexismediaco, we understand the hierarchy.

Translation ≠ Adaptation

For DeepL, translation is a science, it's pattern recognition. It's based on many examples that have come before, which in most cases, is enough. It's enough for that email you send to a Chinese client. It might be enough for the menu on your website. But is it enough for your whole identity, in a different culture. At alexismediaco, we don't translate, we recreate and adapt.

Authenticity ≠ Chasing

Companies too often look to competitors for strategy. They analyze ads to see "what works", do the same, and wonder why it hasn't worked for them. Jumping on the latest trend can work, but what if it doesn't? Will you carry on chasing? At alexismediaco, we want you to start by looking at yourself.

The Solution

We build narrative frameworks that flow with context and are true to your ethos, whether you're in London, Frankfurt, Paris or Madrid.

Story > Medium > Message

Everything must align with the story. And the message must align with the medium. Just because your post gets seen x number of times on Instagram doesn't mean it's more effective than a local newspaper ad if your demographic is retired Spanish pensioners. A surgical, contextual approach is needed.

Culture > Language

Cultural insight is what can make or break content, as well as understanding how it fits into the overall framework. You don't pay us to tell you how to say things in a different language or in a different way, you pay us to know what's going to resonate.

Digital + Analog + Face-to-Face

It's not as simple as running a few Instagram ads. At alexismediaco, we focus on where the attention is. We start with the goal and work backwards. Narrative is built in all dimensions, from a poster in a bar in Berlin, to a post on Reddit, to word-of-mouth.

The Process

Discovery Session(s)

You tell us what you do, who you are, what you want to achieve, and what you want to spend. We listen, we dig, and we ask questions back. This lasts however long it takes for us to get a crystal clear picture.

Research & Narrative Building

We go away and get to work. We work out the timelines, the strategy and create the narrative made of up of several elements that fits what we learnt in step 1. We come back to you with any questions as we go.

Testing & Feedback

We present and you give us feedback. We try things in practice. Some fail. We finalize what works, and lock it in.

Blueprint & Support

You get a blueprint your team can execute — a document that tells your social media people, your content writers, your marketers exactly how every piece fits the story. We provide ongoing support, ideas, and consulting as needed.

Case Studies

We observe and we learn. Here are some examples of narrative and cultural understanding we love, and some we don't. Updated semi-regularly.

Good Example

Post Title Here

One or two sentences describing what this case study covers.

Contact

Launching a product into a new region? Want to build attention for your new company within a certain demographic? Have you been doing the same thing for ages and feel like you're stalling? Or do you just want restaurant recommendations for Valencia?

Use the form to get in touch. No sales pitch, just a conversation about whether we're a good fit.